Water Words That Work

We posted last month about the Lakes in the Landscape: Values > Visions > Actions 32nd International Symposium being held November 7-9, 2012 at the Monona Convention center. Today we wanted to highlight a workshop taking place on November 6th called Water Words That Work. If you’re interested in attending register today to express your interest, the workshop may be canceled without enough registered attendees.

Make a splash with your communications! Relearn the language that everyday citizens use and you’ll become more confident and successful as you set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of our rivers, lakes, and oceans. Water Words That Work is offered in three 90 minute blocks:

  • Water Words That Work, Part 1. Reconnect with the perspective that everyday citizens have on nature protection and pollution control, and discover the shocking secret of what motivates them to take action.
  • Water Words That Work, Part 2. Master steps 1 through 4 of the Environmental Message Method, a step-by-step process for transforming professional language into action language that will help make your next fundraising, issue advocacy, and behavior change campaign a success.
  • Water Words That Work, Part 3. Master steps 5 and 6 of the Environmental Message Method, and learn how to “open up” your message to readers and listeners from all walks of life.

Eric Eckl’s role models include Aldo Leopold, Martin Luther King, Maxmillian Berlitz, and P.T. Barnum. Eric loves campaigns and would run for office if he could give the job to somebody else after winning. Instead, he helps people like you with your pollution prevention, fundraising, and issue advocacy campaigns. Eric founded Water Words That Work LLC as a marketing and public relations firm for nature protection and pollution control organizations. Since 2009, the company has assisted more than 50 conservation organizations. Before launching Water Words That Work, Eric managed fundraising, media relations, and publishing activities for many conservation organizations. His past employers include Beaconfire Consulting, American Rivers, the U.S. Fish and Wildlife Service, and the White House Council on Environmental Quality. Eric has appeared in countless media stories, including CNN and the New York Times. He is a frequent speaker at environmental, marketing, and technology conferences.